這是一個潔牙口香糖品牌的趣味廣告，廣告內容一開始是日落時，有一個人騎著腳踏車，當他騎到橋的正中央時，前輪卻滾到河裡去了，於是他只好往前跑，這時身後經過一台車子，車子的車燈竟然是用兩個人來代替，他試圖攔截卻被拒絕，於是他繼續奔跑，沿途經過的路燈及皇宮門口也是有人在上方，後來他爬牆進入皇宮，來到泳池旁邊，正好一位婦女在準備跳水，沿著泳池旁卻有一排倒立的腳，接著畫面轉移到國王身上，侍者搖了鈴，主角繼續往樓上跑，樓梯旁邊有人當作燈飾擺設，可以發現在所有的燈具下都會有一個人存在，就連懸吊在天花板上的水晶燈也是由許多人組合而成，接著他們吃了口香糖，當國王正準備用餐時，他們張開大牙，牙齒散發著光芒照在國王飯桌上，這也未免太誇示了吧，不過看到此處終於了解那些人存在的用意了，接著再以倒敘的方式回去剛剛所經過的地方，但是天色轉為夜晚，那些人都張大牙齒點著燈光，從沿路的燈、大門的燈、車子的車頭燈、游泳池的燈到舞會的霓虹燈一一陳述，最後出現潔牙口香糖品牌，背景則是整個村落都亮起了燈做為結尾，有恍然大物的感覺，雖然真實社會並不會出現，但是誇張的表現手法及創意是很令人印象深刻的，整個廣告也藉由主角的奔跑途徑，帶出所有畫面來貫穿主題。
2008年10月22日 星期三
● 潔牙口香糖廣告
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